Sunday, 27 May 2012

EVOLUTION OF MOBILE PHONES AND ITS USE OF APLLICATIONS TO GROW YOUR BUSINESS.


It seems that MOBILE Phones is  ever present in our society, successive generation from the early 0G's services like MTS to 1 G's , 2G's , 3G's followed by latest 4 generation. Perphaps because of its popularity, there are widely differing views as to whether the medium of mobile phones is a positive force or a negative force in society.


On the plus side , there is a commonly held view that mobile phone is great importance to each and every individual in a society as it acts as an communication media or even as a educational tools for the general Public. Mean to say about its Lastest Application in this corporate  organisation. People respond well to the artical published i.e. mobile application programmes and are better able to retain the knowledge learned through the experience. The use of Mobile phone application like Trip View Lite , Facebook , Skype can taken as a good example of this . 


On Alternatively , some people believe that Mobile Phone  is nothing more than mindless entertainment. It is argued by such people that mobile phone acts as a substitute for actual learning. That insead of absorbing information at one's won speed through the medium of reading for example, one is force-fed the briefest of information at a fast-pace, making indepth analysis difficult. An example Effects on Children - The health effects of mobile phone radiation on children is very worrisome. All government reports and many scientific studies that are referred to in this article emphasize that children are more vulnerable than adults. In ‘How Exposure to Mobile Phone Base-Station Signals Can Adversely Affect Humans.
In the world of globalisation these days where technologies are rapidly increasing ,  things are changing in an blink of an eye . Technologies mobile Phones and its applications are very useful and plays a very vital role in daily life of people and also there mushrooming activities .there is just an example how these business mobile phone apllications helps you to increase your growth in business for eg;.blackberry phones are the most uselful mobile phones used in business , apple (i-phone)and samsung are also used by the business people around the world .


first and foremost you need to know how to use your mobile apllications for your growth of business .Many business owners have not fully realized the potential benefit how the use of mobile apps, smartphones and tablet devices can increase productivity, add competitive edge, cut costs and much more. Did you know you can create an iPhone app to deploy to your internal organization without it either going through Apple’s lengthy review process nor it showing up in the iTunes store? Did you know of new payment models that allows you to swipe a credit card by phone – ditching traditional portable terminals; or initiatives to do away with credit cards and simply swipe your phone as a digital wallet to pay? If you have a ‘brick and mortar’ business, did you you can find out real-time information about potential customers; including when they visit, how often, whether they commented positively/negatively about your establishment to their friends, thus you can reach out and incentivize them to be a repeat customer? These are just the tip of the iceberg practical examples of how mobile can grow your business.


"How to use Mobile Applications to Grow Your Business"


If you DO NOT NEED to build your own mobile app…


Talk with your web designer about optimizing your existing website for mobile devices.
Try to identify existing mobile apps that can handle more of your internal needs; apps such as CRM, sales management, ecommerce, location-based, mobile marketing, financial, contacts, email, etc. A great resource for discovering and knowing which are the best Android apps is our very own AndroidTapp.com.
Track and measure productivity from the previous method into the new.
If you DO NEED to build your own mobile app…


Determine whether you need a mobile app for your business. One common pitfall is when creating an app that is only ‘brochure-ware’, basically placing static information in an app that can be found on your mobile website. The key is to determine whether you can engage with your audience with a mobile app, such as accessing proprietary data like sales figures, inventory or products.
Determine whether your app is an internal only or mass consumer app.
Now that you have determined you have a need for a mobile app it is time to think heavily about budget, as mobile app development can be costly, especially if you are thinking about more than one platform; i.e. iOS (including iPhone, iPad and iPod Touch), Android, Blackberry, etc. I personally would recommend according to the majority of your end client needs or start with the two most popular platforms; iOS and Android.
Find a professional mobile app developer/company that can handle most of your initial and ongoing support & maintenance needs. One company we can recommend is MusicTapp, although currently geared at musicians, their mobile app platform allows for custom app creation on iOS and Android with a content management system business owners can use to control their own content.
Marketing your app is another ball of science we’ll discuss in another article, however, you should think heavily about differentiating and marketing your mobile app if it is geared toward mass consumers.
Once the app is built, tested and deployed… it does not stop there. Consider improving the app based on user feedback and continue to iterate on bug fixes and feature enhancements.
Track and measure productivity from the previous method into the new.
REFERENCES 
 Robotium : Automation tool for Android Mobile Application Mobile Application Testing
 Rothman, Kenneth. “Epidemiological Evidence on Health Risks of Cellular Telephones.” The Lancet 356 (2000): 1837-1840
Hyland, G J. “How Exposure to Mobile Phone Base-Station Signals Can Adversely Affect Humans.” (2005). <http://www.tetrawatch.net/papers/hyland_2005.pdf>

1 comment:

  1. References are wrong. Copy and paste from a few resources.

    ReplyDelete