The cell phone has vividly redirected some basic activities
to our daily lives. Therefore the daily routines like shopping; banking and
making reservations are now quick transactions “in our pocket”. Experts believe
that the majority of working adults are using mobile devices for their major
commercial phenomenon at the present world. For the business the mobile
commerce are backbones to rejoin customers and partners in a decentralized,
service-rich environment.
Although various geographical locations are at various
stages of development, organizations from all sectors and countries are now
responding to the emerging market for mobile commercial services. Lots of them
have already made the transition to offering services over the fixed internet,
with some additional basic services for the wireless channel, is very
significant step. The hunger of consumer for mobile service signifies that the
leading banks of developed countries like Australia, for example, can’t afford
to ignore the new generation of WIRELESS APPLICATION PROTOCOL (WAP) phones. WAP
had already begun to play a market enlargement role for European banks from
almost a decade before. I, here, mean to say that banks and banking groups are
one of the leaders of mobile commerce in the present world.
Few years earlier, commentators used to point out that the
“killer app” for mobile commerce is Voice communication; but nowadays we are
able to get various advanced apps in our smart phones which wasn’t even
imagined a couple of years before.
I-phones and android are the
homes of million apps which assist our daily lives in either ways.
Mobile connectivity puts pressure on this common duality:
Shopping at work & Working at homes. The shift to a mobile channel devalues
the service providers’ traditionally high position with respect to the users.
The existing internet and existing mobile communication systems apparently
intersect to provide us web-style service on mobile devices, but the
implication for mobile commerce going ahead are more significant than
meeting-point of technologies.[1]
[1] May,
P. (2011), Mobile Commerce: Opportunities, Applications and Technologies of
Wireless Business, 3rd edn., Cambridge University Press, New York,
USA
Please use Harvard style referencing. This is good work. Hopefully not copied from the book. But you have couple of spelling and grammar mistakes which tells me that it is your work :)
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